Best Western Pioneers Vibrant Niche for Urban Travellers

30
Mar

Since initiating the significant paradigm shift in the midscale boutique market in October 2014 with the announcement of Vīb®, the boutique concept by Best Western® Hotels & Resorts, the brand has eight Vīb projects under development and is actively negotiating deals in key cities across the United States. Designed for today’s connected traveller, the boutique Vīb concept features contemporary styling with a focus on convenience, technology and social engagement while keeping the experience affordable. The following Vīb hotels are expected to open by the end of 2016: Chicago, Los Angeles, Miami (two properties) Staten Island, Little Rock, Springfield, and Seoul, South Korea.

Additional Vīb properties in the pipeline include:  Atlanta, Dallas, Houston, San Diego, Phoenix / Scottsdale, New York City, Pittsburgh and New Orleans.

The cornerstone of each Vīb hotel will be a spacious lobby buzzing with activity where guests can connect, relax and recharge. Within the public space will be a tech-centric specialty market for guests to experience authentic local flavor. Brand-defining design elements will bring the essence of Vīb to life in the hotel lobby including sleek concrete floors; interactive technology solutions such as a scrolling message board along the lobby ceiling, USB access and power ports throughout; and LED lighting that will change throughout the day, creating different moods. Clean lines, layered facets and sophisticated colors speak to a worldly, vibrant traveller.

A union of inspirations and a reflection of the modern world, each Vīb hotel will boast destination-authentic touch points, from the artwork and signature murals found on each guest floor to the locally made items and retail pop-ups in the sundry shop. Each hotel will speak to its destination to accommodate the needs of the urban site, the market and identify with its surroundings.

Vīb guestrooms will be configured for today’s savvy, on-the-go consumer with signature Vīb amenities such as a platform bed with storage below and desk connected, Smart TV and ceiling-mounted LED lighting. At 191 square feet each, the high-efficiency designed guestrooms allow for maximized public spaces throughout the hotel.

In addition to Vīb, Best Western also recently announced its seventh brand – GLō – a broad-midscale new construction brand that offers a hip, boutique-style experience for savvy travellers who expect the best in value, design and comfort. Ideal for secondary, suburban markets, GLō properties will be four-story, 70-room new construction hotels positioned to hold a powerful new place in the broad-midscale market.